Volume 1, Issue 4 22nd November 1997

The Crash of 1987
By Diana Wright
(Former personal finance editor of the Sunday Times)

Nobody in the financial world who lived through the crash of ’87 will ever forget it – what I had forgotten, though, was how utterly unnerving it was. It really did seem that the world as we knew it had come to an end, and the future was completely uncharted territory.

I would like to say that my articles at the time were full of stout-hearted recommendations to investors to get into the market now while prices were at bargain basement levels. But at best they could only produce tentative suggestions that investors should probably not sell their existing portfolio, and should stick to using the drip-feed, regular savings method for any new investment in the future.

With hindsight – wonderful thing! – I should, of course, have been telling people to jump in and fill their boots: but while it seems clear as day now, it wasn’t nearly so obvious then.

If there is ever another big crash – and what we’ve seen so far this year doesn’t qualify for that – it will take us by surprise because it will behave differently from what we were expecting – almost by definition.

So the ‘lessons of history’ need to be approached with care – they won’t guarantee we won’t be caught out somewhere, sometime. But whatever the circumstances, there are a couple of rules which should practically guarantee that while it might be an uncomfortable experience for investors, it needn’t be a lasting setback:

* Don’t buy at the top and

* Don’t sell at the bottom

Easier said than done, you say? Not at all: for the first, spread your investment out over a year or more in regular savings and that in itself will ensure you’re not putting all your money in at the top. And as for the second, at least we can recognise when the market has fallen.

The best rule, of course, is to buy after a market crash. This time round, in the mini-crash of 1997, plenty of investors have shown themselves capable of doing just that. The test will come if the market continues falling for a while. But if you’re buying regularly on the way down, you should have no need to worry.

This document is issued by MBO Advisory Partners who are regulated by the FSA. Any opinions expressed herein reflect best judgment and information at the time of writing and are subject to change without notice. Reference(s) to any investment(s) in this document is/are not an offer or solicitation to buy or sell by MBO Advisory Partners or any named contributors to this document. Remember the price of units and the income from them can go down as well as up and you may not get back your original investment. Past performance is not a guide to future performance. PEP and ISA tax reliefs may change in the future and their value will depend on your individual circumstances.
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