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The mad and
frenetic rush for ISAs has now started to die down. It happens every
year and it’s crazy.
No one likes to
admit it but over the last 4 years the frenzied marketing hype has
sucked investors into making some shocking decisions. Just have a look
at this record of top ISA sales over the last 4 years.
1996/7 Europe
1997/8 Pacific
1998/9 Corporate
bonds
1999/0
Technology.
Except for
Europe the performance record for ISAs bought at the end of the ISA
season has been disastrous. And even the European ISAs looked very
sick in the first 12 months or so.
Ignore the
marketing hype if possible because it brings the worst out in
investors. It is often said that investment is driven by 2 factors -
greed and fear. Buying at the wrong time – greed – and selling at
the wrong time – fear.
Here are 2
investment maxims for long term investors:
-
don’t make
a hurried decision.
-
if you buy
at the end of the ISA season the market makers will have pushed up
share prices because they saw you coming!
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And if you like
investment maxims how about one from the greatest investor of all time
– Warren Buffet.
"Most
investors, both institutional and individual, will find that the best
way to own common stocks is through an index fund that charges minimal
fees. Those following this path are sure to beat the net results
(after fees and expenses) delivered by the great majority of
investment professionals."
Warren
Buffett, 28th February, 1997
A new tax year
has started, share prices have corrected and netISA’s FTSE 100
tracker ISA beckons. Think about buying now and enjoy your tax freedom
throughout the whole year – not just at the end. To invest, from the
main menu
click to <To Invest>.
And if you’re
worried that markets might fall some more, netISA investors have the
exclusive benefit of immunISA.
It costs nothing to set up and gives you peace of mind. Once you are a
netISA investor open your immunISA right away so it’s ready to use
when you get twitchy about markets
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