| Chancellor Gordon
                Brown announced in his July Budget the impending
                arrival of a new tax efficient savings and
                investment vehicle, an ISA - an Individual
                Savings Account. This new product, to be
                available from April 1999, would replace existing
                PEPs, Personal Equity Plans and TESSAs, Tax
                Exempt Special Savings Accounts. Mr Brown stated
                that it was designed to make savings and
                investment more appealing to people who had not
                saved in the past; that it would accommodate the
                savings and investments of those who had saved;
                that it would be easy to understand and that it
                would cost the Government no more than existing
                arrangements. Some days later in the House of
                Commons, Mrs Helen Liddell, Economic Secretary to
                the Treasury, seeking to reassure people of the
                positive nature of the new concept, stated that
                the ISA would be as attractive as PEPs and
                TESSAs. Ah, well. After five months of initial
                consultation with industry trade bodies and other
                key players the Government has issued its
                Consultative Document on ISAs. The concept
                unveiled reveals a sweet and sour cocktail. It's
                likely to induce an immediate hangover amongst
                those who have demonstrated a propensity to save
                in the past; imminent nausea for those who have
                just got into the savings habit; a vile headache
                for independent financial advisers and those who
                currently manage PEPs and TESSAs who might seek
                to offer easy transition into ISAs and only a
                modest fizz for those starting out and embracing
                the ISA as their first medium to long term means
                of accumulating wealth. 
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                A £50,000 maximum
                transfer opportunity is well below what some have
                accumulated to date - it also denies the prospect
                of future savings opportunities as that is the
                proposed lifetime ceiling as well. The savings
                habit is clearly only to be encouraged amongst
                those who currently do not save. Those who do,
                apparently need little or no incentive. PEPs have
                over recent years increasingly become the low
                cost, tax-efficient method of repaying a
                mortgage, boosting retirement income, preparing
                for long term care and planning for higher
                education costs, but even though 60% of PEP
                investors are standard rate tax payers, the
                annual savings limit of £5,000 ensures that
                savings with Government 'encouragement' may go
                only so far. 
                The good news is that 50 people a month will
                win a £1,000 prize to boost their savings. In
                addition, provided your account is below the
                £50,000 ceiling, you may have the opportunity to
                add to it at one of the major supermarkets.
                Bearing in mind the investor protection
                'disclosure' requirements, would those who want
                to add to their ISAs kindly not stand in front of
                those buying groceries. The PEP sell-by date is
                October 1999.  
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